Convert high-value, underserved Americans
into loyal customers.

Black consumer buying power exceeds $1.8 trillion annually, with African American men influencing high-consideration purchases across automotive, healthcare, retail, and sports.

African American men age 35–64 index 120–125 versus the general population — representing peak earning years and decision authority.

Over $480 billion is spent annually across healthcare, automotive, sports-related, and retail categories where African American men are primary or shared decision-makers.

African American men index 135+ for sports talk radio, outperforming music, news, and general talk formats.

Radio reaches more than 90% of African American men weekly, delivering unmatched consistency.

Sports talk radio sessions average 45–60 minutes, with nearly 90% of AM/FM listening occurring live — reinforcing habitual, appointment-based engagement.

75% of African American adults consume AM/FM radio through mobile apps or connected devices, extending radio reach throughout the day.

African American adults spend approximately 13–14 hours per week with audio — about 30% more time than the total U.S. population.

African American men index roughly 130 for total audio time spent, reinforcing radio as a daily habit.

Edison Research reports 67% of Black radio listeners trust radio advertising more than social or influencer ads.

Trusted radio hosts build long-term credibility — unlike anonymous or skippable digital ads.

McKinsey research shows culturally relevant campaigns can generate up to twice the brand loyalty among Black consumers.

Anchor with sports talk radio

Use sports talk radio as the trust anchor for reach, frequency, and message credibility.

Extend with mobile audio

Reinforce campaigns through mobile listening and digital audio extensions.

Leverage host endorsement

Host reads and integrations outperform programmatic and display placements.